CENTRAL LONDON FLAGSHIP ATELIER
Our Central London Flagship Atelier
Welcome to Dr. Alter UK at 49 Tottenham Court Road. Our newly opened Central London shop brings the meticulous standards of Savile Row and our ISO 9001 certified heritage directly to your wardrobe. Whether you need a pair of trousers hemmed while you explore the West End, an overcoat reshaped, or a bespoke bridal fitting, our master cutters and bench tailors are here to serve you.
THE ATELIER
A Tailoring Experience Built Around You
Step inside our Central London flagship atelier for a more considered approach to garment alteration and tailoring. From the first fitting to the final inspection, every garment is assessed and worked on by experienced tailoring professionals.
Our shop provides a dedicated environment for precise fittings, garment consultations and specialist alteration work, with master cutters on site and a carefully selected library of cloths, buttons and linings.
THE IN-STORE EXPERIENCE
Expert Tailoring, Under One Roof
- Spacious private fitting suites designed for detailed consultations and precise garment adjustments.
- Experienced master cutters assess garment balance, fit and construction before alterations begin.
- Explore our extensive selection of cloth, buttons and linings for your tailoring and alteration requirements.
- Visit us during business hours for trouser hems, tapers, repairs and garment drop-offs.
- Appointments are recommended for multi-piece suits, bridal gowns and more detailed alteration work.
- Find us at 49 Tottenham Court Road, conveniently located close to Goodge Street and Tottenham Court Road stations.
OUR CLIENTS
Tailoring for London and Beyond
Professionals
For those who rely on a sharp, precise fit, we provide expert alterations for suits, trousers, shirts, jackets and coats.
Heritage Garments
Specialist care for British outerwear, vintage garments and premium pieces that require considered restoration or alteration.
Bridal & Couture
Detailed fittings and delicate alterations for bridal gowns, eveningwear and couture garments, handled with careful attention to fabric and construction.
Everyday Alterations
From trouser hems and tapers to repairs and garment adjustments, walk into our Tottenham Court Road atelier for practical tailoring services.
Suit & Formalwear
From individual trouser alterations to complete suit adjustments, our master tailors work with the structure and balance of each garment.
Nationwide Clients
Not based in London? Our insured nationwide courier service allows clients across England, Scotland and Wales to send garments directly to our Central London atelier.
OUR ATELIER
Traditional Craft, Modern Central London Atelier
Every garment is treated with the care and precision expected from a master tailoring house. From the initial assessment and chalking to internal alterations, pressing and final inspection, our team follows a considered process designed to preserve the character and balance of each garment. Our Central London atelier combines traditional tailoring techniques with documented quality standards, giving every client a fitting experience built around precision, craftsmanship and care.
Answers
Our Shop FAQs
Do I need an appointment to visit Dr. Alter UK?
No. Walk-ins are welcome during our opening hours for services such as trouser hems, tapers, repairs and standard garment drop-offs. For multi-piece suits, bridal gowns and detailed alteration work, we recommend booking an appointment.
Where is Dr. Alter UK located?
Our flagship atelier is located at 49 Tottenham Court Road, London W1T 2EG. We are approximately 2 minutes from Goodge Street station and 5 minutes from Tottenham Court Road station.
Can I visit for a suit fitting?
Yes. Our master cutters provide detailed in-store fittings for suits and formalwear. For a complete suit consultation or more complex alterations, booking an appointment is recommended.
Do you offer bridal fittings?
Yes. We provide detailed bridal and couture fittings at our Central London atelier. We recommend booking an appointment so we can allow sufficient time for your consultation and fitting.
Can I send my garments if I live outside London?
Yes. Clients across England, Scotland and Wales can use our insured nationwide courier alteration service to send garments directly to our Tottenham Court Road atelier.
Book
Book Your Fitting at Our Central London Atelier
Visit Dr. Alter UK at 49 Tottenham Court Road for expert alterations, tailoring consultations and specialist garment care. Walk-ins are welcome, or reserve a private fitting room appointment.